Charities.
A portion of every purchase is donated to frontline support charities, helping provide mental health resources, crisis support, and essential services for those who care for others.
Why we give.
We believe in supporting the support systems and that’s why part of every purchase goes to frontline charities.
Supporting charities.
We donate to organisations that provide mental health, crisis, and wellbeing support to emergency workers.
Trusted partners.
We carefully choose charities that align with our values and directly support those on the frontlines.
Making a difference.
We carefully choose charities that align with our values and directly support those on the frontlines.
The charities we support.
The Ambulance Staff Charity (TASC)
TASC provides dedicated support to ambulance staff and their families across the UK. From mental health counselling and crisis intervention to financial aid, physiotherapy, and bereavement support, TASC ensures those who care for others get the care they need — when they need it most.
Police Care UK
Police Care UK supports serving and former police personnel who’ve been harmed as a result of their duties. Their work includes psychological treatment, peer support, trauma recovery programmes, and financial assistance — helping officers rebuild their lives after injury, trauma, or loss.
The Fire Fighters Charity
The Fire Fighters Charity offers mental, physical, and social support to current and retired members of the UK fire and rescue service. Through rehabilitation programmes, digital resources, and residential centres, they help frontline workers recover, recharge, and continue serving their communities with strength.
From purchase to impact.
1. You Support
Each wellbeing pack you purchase includes a built-in donation, no extra action needed on your part.
2. We Allocate
A fixed percentage of your purchase goes directly into our charity fund, tracked and allocated monthly.
3. They Deliver
Donations are distributed twice a year, to selected charities, helping them provide counselling, crisis support, and more.